Three years ago, I took the leap into online business.
Looking back, here's what I wish I had known back then:
1. Launch fast.
Don't wait for perfection. Start now, even if you feel unprepared.
It's better to learn along the way than to miss out on opportunities.
2. Prioritize content over sales pitches.
Instead of obsessing over selling your products, focus on creating valuable content. Offer knowledge, value, and solutions to your audience.
Build a loyal following by serving them well. The sales will naturally follow.
3. Create genuine relationships.
Connect and engage with others in your industry. Build meaningful connections based on mutual support and interest. Collaboration is key.
on't treat people as stepping stones, but as valuable partners on your journey
4. Be yourself.
Authenticity is the secret sauce.
Embrace your uniqueness, quirks, and struggles. There's no need to pretend to be more successful than you are.
People appreciate genuine individuals and relatability.
5. Show up every day.
Consistency is crucial. Even on tough days, push through and take small steps forward.
Remember, consistent effort over time will yield greater results than sporadic bursts of activity.
6. Systematize all repeatable tasks.
Build templates and frameworks for everything.
Streamline and automate repetitive tasks to save time and energy.
Efficiency is the name of the game.
TLDR:
1. Launch fast: Start and learn along the way.
2. Prioritize content: Offer value and solutions.
3. Build genuine relationships: Collaborate and support others.
4. Be yourself: Embrace authenticity.
5. Show up every day: Stay consistent.
6. Systematize tasks: Streamline and automate for efficiency.
I share tips like this every Saturday morning in my Solo CEO Weekly Newsletter.
If you’re building your own one-person business, or thinking about starting, I’d love to have you join us.
One lesson, once a week, never more than 10 minutes of your time.

Who is Scott Wissing?
Over the last five years, I helped dozens of clients, including two Fortune 500 companies, generate millions of dollars in sales using social media content and automated sales funnels. In 2022, I transitioned into being a solo creator & educator teaching digital creators how to launch quickly, monetize, and create sustainable growth systems.
When you're ready, here's how I can help you:
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